Founder
Elisabeth Kraus
Not every AI idea is worth pursuing. We identify the ones that are, implement them, and integrate them into the systems and workflows your team already uses every day.
Position
Co-Founder & CIO & Sales
Experience
7 years & 150 clients
Education
M.Sc. International Business Studies
Experience
Seven years at the intersection of business and technology: first in strategy consulting, most recently as AI Architect at Horváth.AI, the AI unit of management consultancy Horváth.
There I built AI applications that run in daily operations—from spend analysis in corporate procurement to automated evaluation of tenders to AI agents in reporting and controlling.
Industries: banking, manufacturing, chemicals, energy, public sector.
From consulting, I bring what tech projects often lack: a solid business case before anything gets built.
Skills
Career
2026
Founder Maxitory
Building and leading an AI and technology consulting firm for German-speaking mid-sized companies.
Responsible for selecting and evaluating use cases, technical implementation, and integration into client processes and systems.
Consulting and implementation across the entire journey: from feasibility assessment through development and integration to ongoing operations.
2025
AI Architect Horváth.AI
Design and development of AI applications for clients in banking, manufacturing, chemicals, energy, and the public sector—from prototype to production.
Development of internal AI products, including an application for analyzing corporate procurement data with automatic assignment of suitable cost-saving measures, and a tool for evaluating tenders with criteria-based bidder ranking.
Building AI agents for reporting, market monitoring, and controlling—from development to deployment in client environments.
Business cases at board level including multi-year DCF, scenario modeling, and competitive benchmarking. Workshops, prototypes, and pitches as lead AI expert.
2024
AI Project Lead & Solution Architect
Co-development of the in-house AI platform from the first clients onward—marketing, rollout, and training in companies that previously had no exposure to AI.
Planning and leading AI use cases and implementation projects across different industries and company sizes.
Four and a half years of responsibility for the client side, from first contact to ongoing operations.
2018
The Path There
Marketing, sales, and business development at BMW, the German American Chamber of Commerce in New York, Bio-Gate, and Qumir in Dubai. In between, two years as cabin crew at Emirates to fulfill a childhood dream.
From that time came the project side: international training for BMW in Munich, China, and the USA, delegation trips and conferences for German companies entering the US market.
Studies in Augsburg, Edinburgh, Nuremberg, and Bangkok, plus Negotiation Mastery at Harvard Business School.
Promise
I’ll tell you upfront whether a project is worth it. Even if the answer is no.
What we build belongs to you. You can continue without me at any time.
I stay until your people are working with it. A handover isn’t enough for me.
Contact
e.kraus@maxitory.com